How We Got Here
The first year was rough, honestly. We tried running traditional workshops and quickly realized people didn't need another seminar. They needed ongoing support and practical tools they could actually use.
So we pivoted. Started focusing on habit formation instead of information dumps. Built smaller groups where people could ask questions without feeling judged. Added follow-up sessions because real change doesn't happen in a single afternoon.
By mid-2021, we'd found our rhythm. Our approach wasn't revolutionary—it was just consistent, realistic, and focused on what actually helps people build better money habits over time.
- 2019 Founded in Auburn with focus on accessible financial education
- 2021 Shifted to habit-based learning after participant feedback
- 2023 Expanded to include workplace financial wellness programs
- 2025 Now supporting over 800 individuals across Western Sydney